Background removal
The whole campaign comes out of a single project.
Creation brings together the best image, video, voice and music models, with cutouts, upscaling and editing. From the key visual to the film and the pieces for each format, everything starts from the team's brief and references.
From the brief to the film, without switching tools.
Brief and key visual
A short brief becomes the launch's key visual.
The team describes the building, the late-afternoon light and the pieces it needs, with a reference photo for the style. The key visual comes out in high resolution, with room for the title.
Launch of Residencial Ipê, eight floors among yellow ipê trees. I need the key visual at dusk, a 10-second film, voice-over, music and the billboard, stories and feed pieces.
Edits
A cutout and an upscale take the building to the brochure and the billboard.
The background comes off without touching the edges of the paper trees, and the billboard image doubles its resolution without losing the cardboard's texture.
2× upscale for the billboard
Formats
The same scene opens up into each format of the campaign.
Billboard, stories and feed start from the key visual. The scene extends sideways or upward, and the building, the light and the shadows stay the same.
Film
In the film, late afternoon turns to night and the building lights up.
Starting from the key visual, the direction asks for a slow push-in and the windows lighting up floor by floor. The ambient sound comes with it, in the same file.
Voice and music
The voice-over and the music come from the script and the image itself.
The voice-over reads the script in a style-directed voice. The 30-second track comes from a musical description and the key visual. The files stay in the project, with the transcript.
Launch voice-over
26 seconds · Gemini 3.8 Flash-Lite TTS
Original music
30 seconds · Lyria 3
Voice-over transcript
Residencial Ipê, now launching. Two- and three-bedroom apartments, from 68 to 94 square meters, with a balcony and up to two parking spaces. Pool, gym and a coworking room on the ground floor. Two blocks from the subway, close to schools and the park. The model apartment is open every day, from 9 a.m. to 7 p.m. Book your visit on our website or on WhatsApp.
Demonstration scenario with a fictional launch. The images, film, voice-over and music were generated with the same models Creation uses. Durations, aspect ratios and resolutions vary by model.
Frequently asked questions
Which AI models does Creation use?
Today, images come from GPT Image 2.5, films from Seedance and music from Lyria 3. Voice-overs use Gemini 3.8 TTS, with 30 voices and style direction, and cutouts and upscaling have their own models. When a better model appears for a step, Creation starts using it, with no new subscription.
When I request a presentation, do I receive an editable PPTX or only an outline?
When the result is a presentation, Plannk produces the native, editable PPTX, as well as a preview or PDF when you ask. The brief says whether you will present, send or keep editing the material.
Can the material follow my company's visual identity?
Yes. Send the brand guide, logo, colors, fonts, custom templates and approved examples, and say what is mandatory. Complete references reduce the visual direction corrections later.
Can I adapt the same analysis for different audiences?
Yes. The same content becomes a technical document, an executive presentation and a client page, each with its own depth and language.
What remains editable once the work is ready?
DOCX, PPTX and XLSX come out as editable files when those formats are part of the request. Pages, images, audio and video gain new versions within the project.
What should I provide so the first version is already close to the result?
State the audience, the moment of use, the final format, the deadline, the visual references and anything that cannot be missing. If an approved custom template exists, send the file; a description in text complements it.
What your team has already gathered becomes the next campaign.
Describe the audience and the moment of use and add the project files. The format and the team's standard come with the result.